Sports Advertising

I do not think that advertising, in moderation, is a bad thing. You have to pay for the thing somehow, because you know you can't always rely on the fan to come through when the team is doing bad. I think if there is too much, then it gets really annoying. When you play 2 minutes and then there is a commercial, then that becomes a problem. I think players are always going to have the "big head". There isn't really anything you can do about that. If they are on TV, here comes the ego's. I do not believe that putting advertising in games is a bad thing. You know that you are going to be hitting the younger generation with the in game advertising so I think we need to be careful with what we are advertising.