Wednesday, March 14, 2007

sports advertising

There are pros and cons to advertising in sports. In my opinion it has gone a bit far. Currently it seems that advertisers own everything from the stadium or arena to the athlete him or herself. Advertising has gone overboard in a sense prostituting athletes to sell their product. At the same time the advertising for an athlete can heighten their fame and put “more butts in the seats.” It’s a vicious cycle and it’s difficult to determine whether or not advertising is destroying the game. I feel that advertising has boosted the appeal of professional athletes causing every child in America to want to become one. In reality the chance of becoming a professional athlete is slim to none. It may sound as though I am an anti-sports enthusiast when in fact that is quiet the opposite. I myself was an all-state athlete. At the same time I understand prima-donna attitudes and often they exists in a good athlete long before the multi-million advertising deal. I disagree with advertising in games it seems crazy and almost as if advertisers are trying to brain wash the entire planet.

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