VNR's

I beleive that VNR's should not be broadcast in the news without the public first being notified. It is not fair that the audience doesn't know that they are receiving a "built-in" ad in their daily news coverage. To me it is almost a type of subliminal advertising, especially when the news stations don't let their viewers know what they are doing. Obviously the news stations are being paid to air the VNR's, which once again goes against the ethics of good journalism. News shouldn't be something that is bought and sold, but something that is important to people locally and nationally. I was also shocked to see that KOKH FOX 25 in OKC had shown so many VNR's. I would bet though that news stations with lower ratings are more likely to air VNR's for the money.